Performance marketing / Client results
Ads that bring
people to your business.
From property enquiries to platform sign-ups, we plan and manage Meta campaigns around a clear business goal. Here’s the recorded spend and results across the accounts verified for this report.
1 Jan 2025–23 Oct 2026 · 19 ad accounts with spend
Form leads
Across 75 campaigns reporting form leads
Blended cost per lead
₹9,51,325.28 spent on those form-lead campaigns ÷ 6,797 leads
Campaigns with ad spend
Across lead, traffic, awareness and other objectives
Ad accounts with spend
Full campaign exports for the same reporting period
Meta-reported results, including recruitment form responses where reported. Leads, registrations and visits are different actions, so we keep them separate. They are not verified sales or unique customers.
Beyond lead forms
Different goals. Measured separately.
Website registrations
2 campaigns · ₹10.02 per result
Landing-page views
15 campaigns · ₹0.69 per result
Messaging conversations
11 campaigns · ₹42.11 per result
Website subscriptions
1 campaign · ₹13.43 per result
Selected campaign results
Inside the campaign records.
Original Meta Ads Manager examples, with identifying names blurred. Figures are unchanged. These dashboard examples show the dates indicated in each image; the launch example uses a shorter window; the totals above come from the full exports for the period stated, not from adding screenshots.
Lead-generation campaigns
1 Jan 2025–23 Oct 2026 · Results, costs and delivery together
Selected dashboard records · Names blurred · Figures unchanged. Reporting dates appear within each screenshot. These examples are not the source of the combined totals above.
See the full result breakdown
| Result type | Campaigns | Results | Ad spend |
|---|---|---|---|
| Form leads | 75 | 6,797 | ₹9,51,325.28 |
| Reach campaigns | 36 | Not combined | ₹1,65,580.98 |
| Link clicks | 13 | 2,08,731 | ₹1,09,786.98 |
| Leads (other metric) | 3 | 1,170 | ₹90,050.73 |
| Landing-page views | 15 | 1,17,659 | ₹81,228.74 |
| Messaging conversations | 11 | 1,444 | ₹60,805.10 |
| On-platform leads (grouped) | 1 | 274 | ₹42,385.78 |
| Website registrations | 2 | 3,081 | ₹30,879.97 |
| Website subscriptions | 1 | 1,376 | ₹18,481.53 |
| Profile visits | 10 | 13,735 | ₹12,255.14 |
| Video ThruPlays | 4 | 1,55,878 | ₹11,896.52 |
| Post interactions | 3 | 55,314 | ₹7,664.09 |
| Result type unavailable | 9 | Not combined | ₹7,110.81 |
| Post engagements | 7 | 2,77,227 | ₹4,768.32 |
| Profile visits (alternate metric) | 6 | 3,983 | ₹4,112.64 |
| Website adds to cart | 1 | 39 | ₹2,496.59 |
| Website content views | 2 | 100 | ₹2,081.15 |
| Website purchases | 1 | 1 | ₹2,029.24 |
| Estimated ad recall | 1 | Not combined | ₹1,205.48 |
| Instagram profile visits | 1 | 371 | ₹863.41 |
| Page follows or likes | 1 | 135 | ₹774.01 |
| Purchases (Meta result metric) | 1 | 2 | ₹85.91 |
| Total | 204 | Different metrics | ₹16,07,868.40 |
Blended form CPL = ₹9,51,325.28 ÷ 6,797 form leads. It covers only campaigns explicitly reporting the form-lead metric, not every lead objective. Other lead metrics remain separate. Campaigns without a result label still contribute to total spend. Reach and estimated recall are not added across campaigns because audiences can overlap.