Interviews about the owners’ experiences.
We shaped interviews around the owners’ experiences, ambitions and memories. The questions made space for personal stories beyond a description of what each business sold.
Go back
Performance marketing / Home Square
From property interest to enquiries.
Paid lead-generation campaigns for Home Square, with form enquiries and cost per lead recorded in Meta Ads Manager.
The goal
Buyer & tenant enquiries
Reach people considering commercial property and give them a clear way to enquire about buying or renting.
What we delivered
- Meta advertising
- Property enquiries
- Lead generation
We ran paid lead-generation advertising for Home Square. The selected records cover a Hills buy/rent campaign and two rental campaigns.
Meta campaign results · 1 Jan 2025–23 Oct 2026
674 enquiries through lead forms.
674
Meta form leads
₹1,38,472.71
Lead-campaign spend
₹205.45
Blended cost per form lead
10 form-lead campaigns. CPL = lead-campaign spend ÷ form leads. Total account spend was ₹1,42,661.36 across 14 campaigns with spend; that includes other objectives. Source: full Meta campaign export; summary rows excluded. Meta-attributed actions are not verified sales or unique customers. 23 October is a partial day; reporting can change.
Original Meta records / Home Square
See the campaign reporting.
Meta Ads Manager · 1 January 2025–23 October 2026. Account and campaign names are blurred; all metrics are unchanged. Tap to inspect the full-size screenshot.
Related content work
The people behind the property.
Alongside the property advertising, we created a business-owner film series. These films show our related content work; they are not presented as the ads behind the lead figures.
A film series built around real business owners.
Interviews and footage of the owners at work became a legacy series. Home Square stayed present as the setting while the people within it gave each film its subject.
Spend. Results. Original records.
See our paid advertising results.
Explore combined spend and results by campaign goal, backed by Meta records. Campaign names stay private.
View performance report ↗