App launch · Videos · Online marketingLaunching an app before it had an audience.
Unyfer arrived with a brand idea and a logo. We connected films, a landing page, email and online ads around the launch of its creator platform.
Reported outcome2,000+Pre-launch registrations in 45 daysView results & measurement notesThe client’s problem
Find the first users while the app takes shape.
The immediate goal was to acquire Unyfer’s first 500 users. With the app still being prepared for launch, we needed to explain the offer, capture early interest and give people a route back when it was ready.
What shaped our approach
Making content does not always mean earning from it. The launch needed to show creators that Unyfer understood that frustration and explain what the platform offered in practical terms.
The creative decision
Explain the creator’s problem, show the product and connect early interest to the launch.
Falverra’s contribution
What we did.
We made product and story films, built a pre-launch registration page, and used email and online ads to support the app launch.
Videos that explained the app.
Problem-and-solution films addressed the gap between creating content and earning from it. Feature videos showed the platform in use, giving creators a concrete view of the offer.
A sign-up page, followed by launch emails.
A dedicated landing page captured pre-launch registrations. Once the app launched, email campaigns and online ads brought the offer back to interested audiences and supported the move towards downloads.
Stories that continued after launch.
Entertaining, value-led stories continued beyond product announcements. They gave Unyfer a way to stay in conversation with creators while work to attract new users continued.
Client-reported outcomes
The results.
Pre-launch registrations in 45 days
App downloads reported across the launch
Results supplied by the client/campaign team. Registrations and downloads are distinct measures; no matched conversion rate, cost per acquisition or retention result is claimed.
What this project shows
A product film could explain Unyfer, but it could not complete the journey alone. The registration page, email and online ads gave that explanation somewhere to lead.
Let’s connect
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