Store launch · Films · Street promotionWe took the showroom to the streets.
For TFS Living’s launch in Siliguri, we took a sofa out of the showroom and built a route from a street encounter to the Furniture Festival.
Reported outcome2,000+Launch event registrationsView results & measurement notes
The client’s problem
Make a new showroom worth the trip.
TFS Living wanted to establish a premium furniture and interiors destination and bring people from Siliguri and the surrounding region into the store. The launch needed a distinctive introduction and a compelling invitation.
What shaped our approach
A luxury sofa in an unfinished store or on a busy street creates a contrast people can recognise immediately. That contrast gave us a way to introduce the furniture before asking anyone to visit.
The creative decision
Put the furniture somewhere unexpected, then give people a way to find the store.
Falverra’s contribution
What we did.
We planned the launch, made teaser and campaign films, took a sofa through Siliguri in a glass truck, and connected the promotion to event registration.
A teaser inside the unfinished showroom.
The “Girl on Sofa” teaser placed a styled model and a luxury sofa inside the unfinished store. The raw surroundings made the furniture stand out and gave the launch a visual idea before the showroom was ready.
A sofa on wheels. A QR code to register.
A glass-enclosed truck carried a premium sofa through Siliguri. A QR code led to event registration and a downloadable boarding pass. We planned that route alongside the street activation, so people could do something with their curiosity.
A festival with reasons to visit.
The Furniture Festival brought together interior and Vastu consultations, offers, food coupons and a children’s play zone. Nostalgia-led films and regional collaborations carried the invitation beyond the street encounter.
Client-reported outcomes
The results.
Launch event registrations
Families attended
Reported revenue in the first two launch days
Results supplied by the client/campaign team for the launch campaign. Revenue is the client’s reported store revenue, not a measure of incremental revenue attributable solely to marketing.
What this project shows
The street activation and the registration journey were one idea. Curiosity had a destination, and the festival gave people a reason to make the trip.
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