Performance marketing / TFS Living
A three-month paid campaign supporting TFS Living’s Furniture Festival: awareness, website visits and 566 Meta form leads.
The goal
Support awareness of the new store and bring attention to the launch event.
What we delivered
We ran ads as part of the launch, alongside campaign films, street promotion and an event-registration journey. The wider campaign gave people several ways to discover the store.
Meta campaign results · 1 Jul–30 Sep 2026
Total ad spend · 15 campaigns
Meta form leads
Blended cost per form lead
Landing-page views
Ad impressions
Post interactions
Reporting window: 1 July–30 September 2026. Five lead campaigns spent ₹51,567.76 to generate 566 form leads; blended CPL is that spend divided by those leads. Four traffic campaigns spent ₹36,274.75 for 70,311 landing-page views. Total spend also includes awareness, engagement and profile-visit campaigns. The account recorded 25,217,881 impressions; impressions and page views are not unique people. Source: full Meta campaign export; summary rows excluded. Meta-attributed actions are not verified sales or unique customers.
Original Meta records / TFS Living
Meta Ads Manager · 1 July–30 September 2026. Account and campaign names are blurred; all metrics are unchanged. The dashboard shows multiple campaign objectives, with account totals at the bottom. Tap to open the full-size screenshot.
Wider launch outcomes
Launch event registrations
Families attended
Reported revenue in the first two launch days
Client/campaign-team-reported outcomes across the wider launch, including channels beyond paid advertising. These are not Meta-attributed results. These wider outcomes should not be added to the Meta form leads above or treated as sales caused solely by ads.
Creative from the wider campaign
The films below were part of the wider launch. Paid advertising worked alongside the campaign’s other touchpoints.
The “Girl on Sofa” teaser placed a styled model and a luxury sofa inside the unfinished store. The raw surroundings made the furniture stand out and gave the launch a visual idea before the showroom was ready.
A glass-enclosed truck carried a premium sofa through Siliguri. A QR code led to event registration and a downloadable boarding pass. We planned that route alongside the street activation, so people could do something with their curiosity.
Spend. Results. Original records.
Explore combined spend and results by campaign goal, backed by Meta records. Campaign names stay private.
View performance report ↗